Public Relations & Marketing

Public Relations & Marketing

Program Outline

Day 1

Introduction to PR, communication, and marketing fundamentals, key strategies, and branding

Day 2

Media relations, press releases, crisis management, and reputation building

Day 3

Marketing strategies, digital marketing, social media, and consumer engagement

Day 4

Effective communication, storytelling, persuasive messaging, and stakeholder management

Day 5

Campaign planning, performance measurement, trends, sustainability, and Q&A session

Cairo 13-17 Sep 2026, London 14-18 Feb 2027

Egypt - England